Personal Brand Identity – Tattoo by TJ

Booklet design

Project Background

As a tattoo artist, I rebranded my Instagram under the name “TJ,” inspired by my last name, Tajik. The logo merges the letters T and J, representing my artistic identity while maintaining a clean, modern aesthetic. To further showcase my style, I designed a booklet cover incorporating Farsi letters, reflecting my cultural background and deep passion for calligraphy.

The Process

I explored different ways to combine the T and J into a cohesive logo that represents both my tattoo artistry and creative identity. For the booklet cover, I integrated Farsi typography to highlight my calligraphy influences. The black-and-white color scheme captures the essence of tattoo art, creating a bold yet timeless look. The booklet itself serves as a guide for clients, enhancing their experience and providing valuable insights into my work.