{"id":228,"date":"2025-03-01T02:10:26","date_gmt":"2025-03-01T02:10:26","guid":{"rendered":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/?post_type=project&p=228"},"modified":"2025-03-01T02:41:05","modified_gmt":"2025-03-01T02:41:05","slug":"brand-identity-everspring","status":"publish","type":"project","link":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/project\/brand-identity-everspring\/","title":{"rendered":"Brand Identity – Everspring"},"content":{"rendered":"

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Brand Identity – Everspring<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.23″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_video src=”https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-content\/uploads\/2025\/03\/BaharTajik-Everspring-15sec.mp4″ _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content” title_text=”BaharTajik-Everspring-15sec” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][et_pb_image src=”https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-content\/uploads\/2025\/03\/everspring-can.png” _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content” title_text=”everspring can” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.23″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_divider _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content” color=”#000000″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.23″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_image src=”https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-content\/uploads\/2025\/03\/everspring-touchpoints.png” _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content” title_text=”everspring touchpoints” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.23″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_video src=”https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-content\/uploads\/2025\/03\/BaharTajik-Everspring-slideshow.mov” _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content” title_text=”BaharTajik-Everspring-slideshow” hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.23″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_divider _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content” color=”#000000″ hover_enabled=”0″ sticky_enabled=”0″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.23″ _module_preset=”default” column_structure=”1_2,1_2″ theme_builder_area=”post_content”][et_pb_column _builder_version=”4.23″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.23″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

Project Background<\/strong><\/h4>\n

Everspring is a sparkling water brand designed for health-conscious Millennials and Gen Z consumers. Focused on joyful living, it offers zero-sugar, flavorful drinks with a refreshing and vibrant identity. The logo features a smiling \u201ce\u201d with bubbly elements, symbolizing freshness, happiness, and a commitment to health and environmental responsibility.<\/p>\n

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The Process<\/strong><\/h4>\n

I designed the logo to capture the essence of joy and well-being. Navy was chosen for the logo to convey trust and sophistication, while light blue serves as the primary background color for the cans to enhance brand recognition. Each flavor is distinguished by a unique gradient, adding visual appeal and reinforcing the refreshing experience. The overall design aligns seamlessly with Everspring\u2019s mission of promoting a fun and healthy lifestyle.<\/p>\n

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Brand Identity – EverspringProject Background Everspring is a sparkling water brand designed for health-conscious Millennials and Gen Z consumers. Focused on joyful living, it offers zero-sugar, flavorful drinks with a refreshing and vibrant identity. The logo features a smiling \u201ce\u201d with bubbly elements, symbolizing freshness, happiness, and a commitment to health and environmental responsibility.The Process […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-228","project","type-project","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/project\/228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/comments?post=228"}],"version-history":[{"count":5,"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/project\/228\/revisions"}],"predecessor-version":[{"id":240,"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/project\/228\/revisions\/240"}],"wp:attachment":[{"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/media?parent=228"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/project_category?post=228"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/btajik.vccdigitalmedia.ca\/Portfolio\/wp-json\/wp\/v2\/project_tag?post=228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}